Why Everyone on Earth Needs a Coach
The global movement of sacred space-holding is just beginning...
4 days left till we close the gates for the initial season of Stillpoint — private 1:1 coaching fully devoted to your unfoldment. If you know you are on the precipice of great transformation, now is your moment to apply.
In 2025, most people still don’t really know what ‘coaching’ is.
Heck, we’re probably still in the days where there’s a residual taboo around seeking ‘therapy.’
When people think of ‘life coaching,’ many probably imagine some sort of cheesy LinkedIn stock photo:
Or maybe they imagine a grinning Tony Robbins Rah!-Rah!-Rah!-ing as people scramble across hot coals…
But what is transformational coaching, really?
And why should you care?
Why do I believe coaching will be one of the biggest careers of the 21st century?
And why do I make the radical claim that everyone on Earth would greatly benefit from regularly spending time in sacred one-on-one space with a great coach?
In this article, I hope to answer those questions. Let’s dive in.
What Coaching Actually Is
When it comes to coaching, truly there are as many forms and flavors as there are individual coaches.
(The same is true of therapy.)
Sure, many coaches can be loosely lumped together within broad schools of thought, but…
What often goes unsaid in this vocation is that no two coaches offer the same medicine.
Why?
Because each human being is an utterly unique individual.
We each have our own once-in-existence energy and frequency, and…
In actuality, your coach’s energy, frequency, and embodied beingness play a massive role in the results you’ll unlock through working with them.
I’d go as far as to say that finding a coach who is a good energetic fit for you is vastly more important than the specific techniques or philosophy the coach is wielding.
Perhaps this sounds ‘woo woo,’ so to ground it down further, let me say this:
You intuitively understand that how you feel when you’re with your coach will massively determine how much progress you’re able to make together.
If your coach naturally gives you a feeling of deep safety, trust, openness, upliftment, infinite possibilities, and feeling seen on a soul level, you’re almost surely going to make magic together.
Conversely, if another coach gives you a feeling of being on-guard, doubtful, closed, shrinking, awkward, and/or limited, that’s not the coach for you.
This simple example demonstrates the centrality of the coach’s energy, being, and overall vibe—and what that particular frequency opens for you.
Understanding this, we can better understand why there is truly an enormous diversity of medicines available in the coaching world: There are as many unique antidotes as there are individual coaches.
That said, let’s now make an attempt at a general definition of transformational one-on-one coaching:
Transformational coaching is a sacred one-on-one space fully devoted to your unique soul’s evolution.
In its full expression, the one-on-one coaching space becomes a shamanic sanctuary charged with alchemical potency.
It becomes an initiatory vehicle charged with Divine Light—a co-created oasis outside of the normal world where your embodied soul meets a clear mirror and receives sacred permission to metamorphose.
Permission to relinquish the grip of the past, harmonize with wholeness, notice miraculousness, and open to the geyser-like wellspring of your true Source Power—allowing you to paint a new future on the blank canvas of your life.
In simple terms, what this means is that you and your coach are co-creating a special space that is outside of normal life—a space where the norms and rules of society no longer apply—a space where everything is possible.
A space where all parts of you can be explored, expressed, and witnessed in the transfiguring fires of unconditional Love.
A space where your inner child feels fully safe to heal, dream, and blossom as a force that animates your life with joy, play, wonder, gratitude, love, and creativity.
A true coach endeavors to create no sense of hierarchy in this work. He prays to meet each soul on equal-eye-level as a fully empowered mirror of truth. He sees every child of nature as already being a Divine Mirror from whom he can learn much. To allow yourself to simply be seen in your innate wholeness as a powerful creator-being, is already an incredibly potent medicine.
Every coach will have different tools, techniques, and modalities they bring into the space—to guide you through a deep process of soul-embodiment. As I said, the specific approaches are ~far less important than the quality of fit you feel with your coach—and the quality of space the coach is able to hold. The impact of truly resting in a space of deepest safety, trust, presence, openness, integrity, and unconditional acceptance, cannot be overstated. This depth of welcoming signals to all levels of your embodied being that it is now safe to release and transform. This unfoldment is Grace.
“What is welcomed, can transform.”
Why Everyone Needs Sacred One-on-One Space
Mankind has found evidence of shamanic practice dating back ~40,000 years.
Long, long before the emergence of major global religions, shamanic practitioners created spaces at the edges of society—spaces outside of normal life where Divinity could be contacted directly, allowing individuals to heal and transform in the light of their own deepest wisdom.
There is an ancient human need for sacred spaces of this nature. Our modern culture has largely forgotten this need, and that is one large reason why billions of people are presently struggling with depression, anxiety, alienation, confusion, and a sense of being lost in a hostile universe.
Thankfully, a quiet renaissance is taking place.
The surface levels of the world of self-help, coaching, and transformation admittedly often look fishy, cringey, grifty, and false…
Sadly, as with all other industries, the distorted incentives of the global-capitalist profit machine have led to plenty of corruption and fakery in the world of transformation.
Yet beneath the glitzy surface, in lesser-known corners, astonishing work is taking place.
If you know where to look, you find many brave souls holding spaces of true healing, awakening, and transformation.
And you find countless people receiving tremendous benefit from such spaces—far beyond what they imagined was possible. As one man told us after a retreat I co-created at Kumankaya:
“Absolutely life-changing. The most important thing I've ever done. Years of therapy and pill medication did nothing compared to the accelerated program here. Beauty. Words don't do it justice. Incredibly profound.”
— Jake, USA
We are in the midst of an inner revolution that feels ripe to transfigure our collective reality on Earth.
And I honestly believe it’s just getting started.
I would estimate that ~98% of people globally still have little to no idea what is truly possible in the world of coaching, transformation, and shamanic work.
The vast majority are not presently aware that their soul is yearning—often screaming out—for a sacred cocoon where they can finally rest and metamorphose.
A truly healing space is like returning to your mother’s womb. It is a space of wholeness, belonging, and nourishment that naturally repairs deep injuries and allows a being to return to their innate state of flow, receptivity, generative play, wisdom, contribution, fulfillment, and brilliance.
Everyone on Earth needs this.
I know this is a bold statement, yet I deeply sense it to be true.
There is an ancient, universal human need to be seen, met, and held through processes of great transformation.
If we’re lucky, we are sometimes able to find this depth of shamanic space in our relationships with our mothers, fathers, brothers, sisters, friends, family members, or life partners. True unconditional Love is the deepest medicine.
For most of us, though, it is not reasonable or likely to expect the people in our lives to be able to hold this depth of space for us. Even truly loving beings in our lives don’t usually hold the knowledge of how to open sacred ceremonial spaces.
And though ChatGPT is now able to do a remarkable job of wisely answering questions and offering therapeutic reflections to us, it cannot replace a truly human, ensouled, embodied, relational space of deep ceremonial communion. It does not know how to create a shamanic container of Light. It does not know how to Love. It cannot give you a hug. For all its boons, something will always ring hollow.
As GPT and other robots continue to automate most labor, it is the truly human, relational, embodied, Source-connected spaces that will be revealed as irreplaceable and increasingly sought after in the times to come.
I predict that in the 21st century, humanity will increasingly realize that the true work we are on Earth to do is of a spiritual nature. Life on Earth has always been an evolutionary soul-training ground, yet this has not been apparent to most humans in recent centuries.
As we increasingly confront the metacrisis, extinction risk, and the self-terminating nature of our legacy paradigms, a critical mass of people will realize that collective healing, awakening, and transformation is not merely a luxury, but an existential necessity at this historic crossroads.
As people are increasingly unable to ignore the psychic storms brewing in the collective mind-body…
As we are all increasingly summoned into purgative planetary initiation…
As we feel the wrath of the collective dark night of the soul that is already well underway and felt by all of us, even if we cannot name its source…
Sacred spaces of true healing and transformation will become highly sought after.
We are already seeing this.
Since 2019, the personal transformation market has increased in fiscal value by an astounding ~$10 billion and is projected to increase by another ~$20 billion over the next 5 years.
These are the early stirrings of a sleeping giant.
Again, the huge majority still do not realize what coaching, healing, and transformation truly are.
Billions of people still have little to no awareness that we are in the midst of a great turning in the cosmic wheels, and that forces much larger than us are summoning mankind to remember and embody Divine Wisdom.
The great mass of people—bless their beautiful hearts—are not aware that the intense suffering they increasingly feel is bound up with a collective destiny that will soon become impossible to ignore.
In 2025, every ~43 seconds, a human on Earth takes their own life. Tragically, 740,000 people are now ending their own lives each year, with men doing so about three times as often as women.
Furthermore, 200,000 abortions now occur daily on Earth—that’s 73 million per year.
Without casting shame or blame onto anyone, these signs are indicative of a species in a condition of deep turmoil—losing the will to live and the capacity to affirm life.
I view such heartbreaking statistics as symptomatic indicators of the condition of our collective soul.
We do not realize how sick we have become.
And by and large, we do not realize we are being called to experience healing on a mass scale—a deep reset of our collective body.
More and more people are realizing this, though.
And realizing we are not meant to do this alone.
People need to understand that true healing and transformation is possible—on levels beyond imagination.
Some believe that the coaching and transformation space is already over-saturated.
I deeply disagree with this notion.
“Man does not live by bread alone.”
As our collective spiritual hunger becomes increasingly impossible to suppress, we will need vastly more authentic transformational spaces.
Even though there are now many people offering coaching or transformational services, it is still relatively rare to find deeply real shamanic spaces of Love capable of holding space for the full-spectrum soul-reclamation work we are being called into.
And moreover, as I stated above, each being truly has a unique gift to offer. Your native frequency holds specific keys, codes, and medicines that no other soul can offer. If you have felt a calling toward space-holding, know that there is something in you that lives only in you. This is your inimitable God-spark, and there are beings who are meant to receive your specific elixir.
If you have been on a deep journey of healing, awakening, and embodiment, your gifts are needed now.
Step forward and offer them courageously.
Begin from a foundation of deep service.
Offer gifted sessions to people.
In whatever way possible, dive in and start regularly doing the thing—regularly serving. This is how you become masterful and actualize this path.
And let others hold space for you too.
The best training in space-holding is to experience masters holding space for you.
Seek them out and find out what is possible. Absorb by osmosis the unspoken lessons of how they show up, how they hold the space, all the subtleties of how they create a sacred container of safety and alchemical potency.
Why does all this matter for you?
Why should you care?
Because you are here at this time.
Your soul has been entrusted with the honor of helping midwife the birth of a wise human civilization, rooted in Love, harmonized with Gaia.
In order to hold space for collective transformation, you must first learn to hold space for yourself.
In order to help others heal and transform, you must first heal and transform yourself.
At this stage, most people still seek out coaching from a space of, “What can this do for me? How can this solve my problems with (mental) health, money, sex, work, or relationships?”
That’s perfectly valid and legitimate. And coaching can greatly assist in all those areas.
But…
There’s something deeper to consider here…
Something most self-help gurus will never tell you about…
Your soul is here on Earth to learn to become Real.
Your life itself is a womb.
A birth canal inviting you to be born as your true self.
Through many cycles of contraction and expansion—death and rebirth—you are shedding less-true snakeskins so as to become a pure emanation of Essence.
“The privilege of a lifetime is to become who you truly are.”
— Carl Jung
This is a mystical journey that goes far beyond your everyday concerns, even as its implications surely ripple through all dimensions of your life.
Your soul will only know peace by walking the path of truth.
We all know this deep in our hearts, yet we often hide from it for as long as possible.
For truth is not comfortable—at least not at first.
“The truth will set you free. But not until it is finished with you,” as DFW put it.
To walk the path of truth is to gaze unflinchingly upon everything you have hidden from yourself. And learn to hold all of it in Love.
This is not for the faint of heart—so most do not attempt it.
They choose instead to live inside protective walls they’ve built within—so they never have to go there.
And that is okay. That is valid. For many, ordinary human life offers a great deal of joy, love, and happiness.
Life itself is the great teacher, and many are initiated into Love through the natural flow of their existence.
Yet in these times of great change, more and more people are hearing the calling to intentionally seek truth.
Truth’s voice whispers in many tongues.
Truth speaks countless living languages, and it is your birthright to find the ones that resonate most fully with you.
Your ancestral traditions likely hold gold for you, and many are now called to transcend and include the religions of their forefathers.
No matter what your path may be, certain commonalities can be observed:
Truth ignites you like a candle held to a roaring blaze.
Truth catalyzes you to come Alive.
Truth invites you to surrender.
Truth invites you to serve.
Truth is Love, and Love is Freedom.
Not the ‘freedom’ of a culture obsessed with gratifying its every fleeting want…
A deeper and truer freedom.
A freedom to wholly love yourself.
And wholly love other people.
And wholly love all of life.
And to rest.
And be.
And play.
And trust.
And surrender to Grace-led service.
Are you called to walk this path?
“If you bring forth what is within you, what you bring forth will save you. If you do not bring forth what is within you, what you do not bring forth will destroy you.”
— Jesus Christ
Are you here to embrace the shedding of the less-real snakeskins, so as to find out who you truly are—and be that person?
Are you here to find what you’re truly made of, and bring that forth in service of Life?
Only you can answer.
Though the fact that you’re still reading this, suggests strongly that you are indeed walking the path of truth.
I see you. I commend you. I honor you.
Thank you.
You are a Warrior of Heart, and I am humbled to walk alongside you.
More and more people will hear this summons in the coming times.
Mother Earth calls out to us in myriad ways, inviting a reharmonization of her body.
Inviting us to remember Love.
You are ready.
You were born for this.
Let yourself feel the sacredness of being on Earth at this time.
Let yourself feel the beauty all around you.
Every moment of life is truly un-price-able.
To experience the living artistry of nature—and to be invited to give our gifts for the good of all—is a great honor.
So…
Keep the faith.
Trust the path.
Miracles sparkle where you least expect.
And great allies wait to assist you.
Stay open.
Hidden doorways appear for the one with eyes to see.
Infinite possibilities abound in all directions for those who have learned to listen.
You are a gorgeous living poem.
I love you.
Warm Bonfire of Love,
Jordan
Friend, are you on the precipice of great transformation?
Do you know in your bones that you are ripe for metamorphosis?
Are you already in the death throes of massive change?
If so…
Stillpoint is here for you.
This is a sacred 1:1 coaching space for you.
A space fully devoted to your process.
Let yourself feel the potential of such a sanctuary.
Let yourself be held.
There are 4 days left till we close the gates on this inaugural season.
We’re appreciating the applications flowing in and are excited to dive in and serve you.
From a space of true care, we are offering this on a flexible scale that meets you where you are…
So if you feel a spark, now is your moment.
Send us an application and see what happens.
Perhaps this is the moment everything changes.
If you never leap, you’ll never know.
Take good care.
We appreciate you.
Devoted to Your Unfoldment,
The Apotheosis Team
Author Bio:
Jordan Bates is a dad, husband, transformational coach, artist, co-founder of Apotheosis, and author of 5 books.